THE CANVAS ISSUE is IN
Cover art by Herve Tullet, from his book Mix It Up!, published by Chronicle Books; Cover design by Elizabeth Haidle
We are so thrilled to announce that Issue 2 has arrived and is getting ready to ship to our dear readers! (Stockists: Please contact us to place your order!) The Canvas Issue is overflowing with vibrant, gorgeous art by some of our favorite artists and writers. From the awesome cover art and interview feature with Press Here author Hervé Tullet to a Q&A with Tony DiTerlizzi of The Spiderwick Chronicles and The Search for WondLa series, a biographical story on Martha Graham by Laurel Snyder and illustrated by Marlowe Dobbe, a comic on Georgia O'Keeffe by Todd Webb, a non-fiction piece, "Beyond the Canvas," by our very own Elizabeth Haidle of Docu-Comix featuring artists Lee Bontecou, Frank Stella, Diego Rivera, Louise Bourgeois, and Christo & Jeanne-Claude and so so much more.... It's an embarrassment of riches to be sure!
Here are a few pages from the packed 64-page issue.... Please enjoy! : )
Excerpt from "Beyond the Canvas: Artists Who Reinvented the Rectangle" by Elizabeth Haidle
Excerpt from "Mix, Splash, Muddle" by Julia Breckenreid
DIY twig mobile by our very own Claire Astrow!
Excerpt from our interview with Tony DiTerlizzi
Excerpt from "Georgia In the Desert" by Todd Webb, a comic that draws from O'Keeffe's own writing.
Purchase your copy here or ask for issue 2 at your fave local bookstore. xox
Who We Are: Alexandra Rose Franco
art by Elizabeth Haidle
Name: Alexandra Rose Franco
Location: Mill Valley, California
Profession: Designer/Owner, Rito-ito: A floral, object and scent studio. Strategist, futureprüf: a digital design studio
Here I am making the beginning of a fall wreath
Favorite artist/illustrator:
Artist: I’ve always been drawn to Robert Motherwell paintings for their bold, dark expressiveness.
Illustrator: I recently came across a Japanese illustrator, Ryo Takemasa and love the work.
Fun food illustrations by Takemasa
Best book you've read in the past year: When Women Were Birds, by Terry Tempest Williams. I’m also currently reading A Natural History of the Senses, by Diane Ackerman and really enjoying it, and Americanah by Chimamanda Ngozi Adichie.
A beautiful read
Kids book you could read every night: Where the Sidewalk Ends by Shel Silverstein
Best memory of being a kid: Building forts with my brother in the marshland behind our house.
Favorite weekend activity: Going to the Sunday's farmers' market at the Marin Civic Center and cooking Sunday supper together with my partner, Max.
Coming home with farmer’s market bounty
Song currently on repeat: Currently, anything by The xx.
Favorite meal: It's hard to pick one favorite, but I always love clams and linguine with lots of garlic, chili flakes, and white wine.
Last time you made something with your hands: I try to make something with my hands almost everyday. Today I'm designing with fall flowers in preparation for Thanksgiving.
Fall flowers at Rito-ito
Fun fact about you: I studied at the Joffrey Ballet in NYC for a stint during highschool and had the opportunity to live on my own and explore the city as a teenager. It gave me a sense of adventure, responsibility, and confidence that I needed as a young person.
Hervé Tullet & ILLUSTORIA at Bank Street Book Store
Hervé Tullet is known for his interactive picture books that engage readers in an experience that is always new and spontaneous. photo © Andrey Klemeshov
Illustoria is thrilled to be pairing up with Hervé Tullet to celebrate the release of issue 2 at Bank Street Book Store in New York City! Hervé is the internationally bestselling author behind Press Here, Mix It Up!, Let's Play!, Art Workshops for Children, and many more titles equally loved by grownups and kids.
Hervé Tullet painting at one of his many art workshops for kids around the globe.
I'll be on hand sharing some of my favorite pieces from Issue 2: The Canvas Issue. (Cover to be revealed shortly so stay tuned!) photo © Melissa Kaseman
Hervé will talk about his unique approach to storytelling, staying innovative, and what we can all learn from making art with kids. I'll be interviewing Hervé about his process and inspiration, his favorite medium, what music he listens to while he paints, and how to create stories that appeal across generations. I'm also excited to share highlights from issue 2: The Canvas Issue.
So calling all artists, writers, parents, kids, teachers, and librarians: Come join us for an afternoon of inspiration and fun, pick up a copy of the newly released issue 2 and any number of awesome Tullet books that may be missing from your home collection, and enjoy coloring, crafts, light snacks, and swag! For more information about the event, go to the Bank Street Book Store events page and RSVP here.
HERVE TULLET + ILLUSTORIA
Bank Street Book Store
2780 Broadway
New York City
When: Saturday / November 19th / 1–2 pm
ILLUSTORIA + Public - Supply in The Great Giveaway
School is officially back in swing, and the autumn breeze is in the air. What better time to add some extra *umph* to your school and office supplies armory? Alas, but how? Funny you ask! We are excited to announce our participation in Public - Supply’s The Great Giveaway!
The lucky winner of the giveaway will receive:
- All eleven gorgeous shades of Public - Supply’s new embossed notebook collection
- Public - Supply's classic hex pencil set
- A one-year subscription to ILLUSTORIA
- Kanken No.2 backpack from Fjallraven
- “Support Your Local Library” iPad pouch from Izola
- This Is Ground Italian leather Mod Tablet 3 with Pancho Insert and 2 cord tacos
- One-of-a kind ceramic pencil holder by Brooklyn ceramicist Ivy Weinglass
Enter to win this drool-worthy prize here.
The Great Giveaway celebrates the launch of Public - Supply’s new 5" x 8" embossed notebook collection. We are lucky enough to have previewed the notebooks and they are as lovely to the touch and enticing to fill with thoughts, daydreams, and doodles as you might imagine.
And did you know that Public - Supply donates 25% of profits from every sale to a teacher in a high-need public school classroom, to help fund a creativity-driven project? Check out their site to see some of the latest cool happenings and a full list of the classrooms funded so far. As arts education continues to be cut in the public schools, Public - Supply’s commitment to teachers and students is something we couldn't be more passionate about standing behind.
Enter the giveaway for a chance to win all these goodies!
"Support Your Local Library" iPad pouch from Izola, P - S pencil set, and beautiful custom pencil holder by Ivy Weinglass.
We love love love this message and pouch...and our local library, of course!
Kids and parents will be fighting over who gets dibs on this uber cool Fjallraven Kanken No.2 backpack.
This is Ground’s Mod Tablet 3 is perfect for traveling grownups and kids.
Last but not least, a full-year's subscription to ILLUSTORIA!!
Don't miss your chance to win this dream pack. Enter now and good luck!
ILLUSTORIA Shortlisted for the Stack Awards 2016!
We are proud to announce that ILLUSTORIA has been shortlisted for Best Use of Illustration for the Stack Awards 2016! We’re honored to be among an impressive list of indie publications who are putting out gorgeous, inspiring, creative work. Thanks to all the judges at Stack for considering us, and for uncovering and curating beautiful indie mags to share with the world. What an amazing excuse to come out to London to meet fellow magazine publishers who are passionate about visual storytelling, print, and the power of this unique medium that we are so committed to. Here's the full list of the shortlisted publications in the Best Use of Illustration category:
ILLUSTORIA representing for the U.S.! If you haven't had a chance to get your hands on our premiere issue, do so now and discover for yourself just how much we rely on beautiful illustrations and a talented array of artists working in various styles and medium to produce ILLUSTORIA, which true to our name is devoted to illustrated storytelling and the celebration of artists, writers, makers, and creativity for all.
The award winners will be announced on November 29th so cross your fingers and wish us luck!
ILLUSTORIA interview on APEX - KPFA 94.1
Thanks to Melissa Hung for the recent interview with me about Illustoria, which ran on APEX Express on KPFA 94.1. If you missed it, you can still listen to the archived show here (37:00). Melissa, co-founder of Hyphen and a writer, journalist, curator and educator, asks insightful questions about why I chose to launch a print magazine and how we at Illustoria are approaching the need for more diverse representation in storytelling for kids. Tune in to learn about my inspiration behind the magazine, our editorial approach to the stories, art, interviews, and activities in each issue, and how Illustoria hopes to stand out in today's challenging but exciting landscape of print publishing.
Founder/Publisher Joanne Chan talks to APEX about her inspiration to start a print magazine for kids and grownups. Photo by Melissa Kaseman
Immersed in Under Water, Under Earth + Q&A with the Creators
Under Water, Under Earth by Aleksandra Mizielinska & Daniel Mizielinkski, published by Big Picture Press, an imprint of Candlewick Press.
Internationally renowned illustrator duo Aleksandra Mizielinska and Daniel Mizielinski are back at it again with the tremendous Under Water, Under Earth, which just released and is in stores today. The Polish couple are founders of their creative incubator Hipopotam Studio and are the masterminds behind children’s books Welcome to Mamoko and Maps. Their immersive art, always teeming with color and information, is captivating for kids and parents alike--making them a favorite here at Illustoria.
In Under Water, Under Earth the Mizielińskis continue the encyclopedic theme of their past work Maps with a visually explosive double-sided book that explores the worlds that exist beneath the surface. Readers traverse their journey by starting from the surface and making their way down, beginning with earthworms and ending with the Mariana Trench, the lowest point of the ocean. The book’s organization is playfully idiosyncratic, hopping from root vegetables to subway train stations to tectonic plates.
Flip the pages and you’ll see each topic is stuffed to the brim with astonishing factoids, wildly vibrant illustrations and imaginative diagrams. The Mizielińskis offer an otherwise impossible look into the coolest things out there, like a train tunnel being gorged out of a mountain or boreholes that go 7.5 miles beneath earth’s surface. What’s even more astonishing is its breadth--the Mizielińskis seamlessly bring together ecosystems, technological processes, natural phenomena, physics and history. It’s easy to get lost in the artists' distinctive cartoon style, which is highly detailed and, given a second look, secretly mischievous.
You and your ever-curious youngin’ will want to devote an entire afternoon digging into this masterpiece. And don’t be mistaken, this isn’t a cool fact book your kid will read once and then tuck away forever in the closet. Rather, this enormous atlas is one they’ll want to return to again and again, each time to learn a new, mind-boggling fact. We were fortunate enough to get an interview with Daniel Mizielinski, thanks to Phoebe and Jean at Candlewick Press...so read on!
Q & A with Daniel Mizielinski
Can you talk about the research process for your books?
We follow information on internet sources, and check them with real people working in the field. After that, there are usually two or three or four specialized editors—we have a biologist, someone from construction, and so on, reading pages with images and text and they’re finding mistakes that we correct.
How do you find these experts?
They may be editors for other publishing houses, or in one of our books we had a physicist from CERN who’d done a book about space exploration and physics. Every person is just six Facebook or Twitter friends away, it’s really true. Whenever I can’t find someone, I just throw a question at my Academy of Fine Arts net of students, and within a day I have answers.
Please describe your roles in working together on your books.
In every book we have both text and images created by me and Ola. It’s hard for me to define how exactly we do that because it’s so seamless we don’t really think about it. We met at the first year of college and we learned how to design and created our first commercial, [bad] projects together and learned from our mistakes. We just know each other so well.
What is your drawing process? What mediums do you use?
Everything you see is drawn on paper and then usually colors are created in computer. And of course all the layouts are done on computer. But we always start on paper. We design both video games and books, and even with games we do sketches by hand. Usually a lot of assets are drawn by hand.
I think this is because the education process in the arts schools in Poland is different than in the US. In the US you have this very narrow specialization, and in Poland you go through everything, from the very traditional 16th-century graphics—I had two years of making fresco and other ancient techniques—through design, type design. On the side we are both programmers. There’s a lot of diversity. It’s good because you can always change what you do. If you have a low budget [for a commercial project], you don’t have to hire an illustrator.
Do you think that’s why there’s such creativity today in Polish children’s books?
There’s always been that creativity. The problem was that in the 90s, after Poland regained its independence and the capitalism came in, all those great old publishers didn’t know how to work in the new reality. Before the ’80s or the ’90s, all the books in Poland were published in runs of hundreds of thousands…. The ’90s were a period when people were adjusting to a new reality. We had a lot of great products, but we had a lot of cheap products. After [the collapse of the big publishing houses], small publishing houses started to pop up, created by two or three people, like our publishing house, Dwie Siostry. When we came to them, it was 2007, we’d just graduated from college, and they had like two books. We started working with them when they had this moment where they knew what they were doing but they still hadn’t sold a lot of rights to their own books.
Maps is another gorgeous, large-format book by the authors that flaunts an incredible breadth of information about the world and its inhabitants through detailed illustrations and hundreds of fascinating facts.
Discover something new as you draw, color, and doodle your way around the globe in the Maps Activity Book.
Here, because Poland is so much smaller than the US, the only way to make a living making books for children is to sell foreign rights. So Dwie Siorstry were the first ones to do this huge leap. This is the main reason we could abandon making any commercial projects and just do books and games, and they can have this greater reach and publish good books that are also not expensive in Poland…It’s very important here to keep the low price, because you don’t want to create exclusive books that are printed in low runs that designers want to put on their bookshelves. You want to create books for kids that are not only in the center of Warsaw but also in low-income areas. Those books are designed to be really for kids. Not just a trophy for us as graphic designers to create these achievements. We are lucky to have this publisher. It’s great to see your book in a library in a school where maybe students don’t have as many opportunities.
It sounds as though you’re driven to make sure that your books reach kids.
I hear from a lot of writers, not just designers but writers, that writing a book for children is something like a lesser task for a writer, right, it’s better to write some nonfiction for adults, you know what I mean? In Poland, when you look at illustrators and graphic designers, it was never like that. All the great designers, the famous Polish designers, they all did books for children; in the academies, in the art schools, books for children were always one of the most interesting topics.
Throughout my childhood, all of those books were designed really, really well. I was lucky enough to be taught by some of the teachers who created some of those books, because they’re still alive—because I’m not that old—and it was a great experience. I don’t know if it shaped this consciousness that you need to design for kids or something like that, but I think it’s shaped this idea that a book can be a really great experience.
Another captivating series by the authors, equally entertaining and scrumptious for kids and grownups.
Every one of our books is written using those two languages: one is words, one is images. We treat the visual language on the same level as written language, and we try to be careful that those two are not mirroring each other. The worst thing in my opinion an illustrator can do is when there’s a text says, “Mary’s going through a forest,” and you’re just drawing a regular Mary who is walking through a regular forest, and maybe there’s a blob of green for the trees. The best thing you can do is interpret a text and add things that are not in the text. We always try to do that, because it works great in educational books to write that way. If you can convey something much quicker using images, then why use a text?
How have your own children, twins who will be two in January, shaped your work? Do they like your books?
Thankfully, all of our books that we show them are working as designed. As I said before, we want the books to go directly to children, not to designers, that’s true—but while we’re making a book, we don’t think about those children. It’s funny but we make as good a book as possible [for ourselves], back when we were children or now. We were lucky enough that our idea of a good book is similar to a kids’ idea of a good book.
One more from Under Water, Under Earth.
We always treat children as adults who just have less knowledge. In the Polish language, there is this tendency, I don’t know if I know the correct term in English, [diminutives]— there is a “cat”, and there is a “kitty.” In Poland, you can say stół, a table, you can say stolik, like a small table, and you can say everything in this manner. A lot of the people who write for children are using this super-childish and stupid language. A lot of people who talk to their children also use this language—you know, because they’re children. In Polish, it’s very easy to do that. [Aleksandra and I] never use it. It’s called zdrobnienie—making something smaller. We never do that. We never do that. We never do this, in the language layer of our books or in the layer of knowledge.
If we're writing about radiation for kids, we say, ‘OK, the kid who is reading this book is about 9 years old. What else about radiation can I explain or omit? Will they ignore it or skip ahead?’ This is the only consideration. It’s not: ‘Can I tell them about radiation, it’s a hard topic?’ Yes I can. Only maybe you have to fill some knowledge gaps for them. But this is true for every human being. So you can write about anything you want.
Instagram followers: go to @illustoria_mag and enter to win our Under Water, Under Earth giveaway!
Todd Webb Follows Georgia O'Keeffe in the Desert
Meet Todd Webb, who lives in Virginia Beach, Virginia, and who graces the pages of the — upcoming! — second issue of Illustoria with a gorgeous, reflective piece about the great American painter Georgia O'Keeffe. Todd's comic is drawn, literally and figuratively, from O'Keeffe's own writings — he uses her own words. Webb shared shots of his studio, and his thoughts about creativity, and much more, in the following interview.
What were you like as a kid?
Shy and quiet — picked on a lot, so I kept to myself or a small but close group of friends. My favorite place was the library, and I was always reading or drawing.
What were some of your favorite childhood books?
Early on I read all the Encyclopedia Brown and Hardy Boys books — my dad still had a full set of Tom Swift books too and we read those together when I was really little. I've still got those. I read a lot of Peanuts collections. And Calvin & Hobbes. My dad had a lot of sci fi books so I read a bunch of those at an early age too, but eventually started reading "classics" — Salinger, Hemingway, etc. etc.
When did you know you wanted to be an artist and writer?
When I figured out that Charles Schulz made Peanuts and that was his job — the idea that you could grow up and draw comics for a living instantly overtook my brain, and I never stopped shooting for that goal, though eventually my aim shifted to comic books instead of comic strips.
Todd Webb's studio
Who or what inspires you?
Everything — haha. I'm constantly getting ideas from things and people I encounter, see, read about, etc. I like to read poetry. That always gives me weird fun ideas to try out with comics.
When do you feel you're most creative?
It used to be late at night, but as I've grown older I think I tend to do my best work if I get started first thing in the morning. But a big aspect of being creative is being able to make yourself just do the work every day — even if you're not feeling "inspired" — you've still gotta hit the drawing board and make something!
The artist at work
Do you have a favorite type of pen, or brush, or paper for drawing with?
For years now I've been inking with Faber Castell Pitt Artist brush pens. I love them! I usually draw on Strathmore Bristol board. I'll buy a big pad of it and trim the paper to whatever size I need for a specific project.
It all starts with pencil on paper.
What advice would you share with young aspiring artists?
Keep at it! And do it because you love it. Make work and show it to artists you admire. Don't be afraid of mistakes and don't think you need to draw a certain way or that you need special supplies. Do the best you can do with what you have!
Why did you draw something about Georgia O'Keefee?
There's a couple reasons. A few years back I got to see her painting "The Lawrence Tree" (which is a great painting of a tree she used to sit beneath on the Lawrence ranch, seen from beneath as if you were looking up through the branches) and I really liked it. So I started to dig through other works of hers I hadn't been familiar with, and that led me to a big collection of her letters, which were a great read as well. I ended up writing a song about the Lawrence Tree painting, as well as one inspired by a letter ("The Lawrence Tree" and "Georgia, 1931" respectively on the Seamonster album Baldessari). So that was one thing. In the interim, I've really enjoyed connecting with other artists and writers and musicians from the past whose work really speaks to me by making something myself inspired by their works, be it a comic, a drawing, or a piece of music. I think engaging with an inspiring piece of work by making a piece of my own helps me process and figure out what it is I like about it so much, and also serves as a way of having a "conversation" with that person who maybe isn't even alive anymore. Anyways, back to Georgia: in reading books about her I realized she was good friends with the photographer Todd Webb (which is my name!) and it was amusing to me when I'd come across a letter of hers addressed to someone with my name. It was pretty surreal. I was already familiar with that Todd Webb's work, because ever since Google was invented, if you search for me, you'd also get results for him (he was very well known, and many of his photos were of Georgia O'Keeffe) So I thought it would be fun to further confuse the internet by putting a work of my own out there about Georgia O'Keeffe.
Four panels from Todd's upcoming Illustoria comic
What was the process like, working from her own words?
Great fun! When I'm working on a piece like this, I really respond to particular writings of the artists that resonate with my own thinking. For years I used to keep a comic strip diary, and so working on a comic like "Georgia in the Desert" feels almost like drawing my own cartoon journal. I may be drawing about someone else and using their words, but it feels very personal to my own thinking. If that makes any sense!
How does the idea of making art from the things you come upon in everyday life — which is a theme of the comic you drew — inform your own work?
Immensely. I think the things we encounter every day we often take for granted, so it's fun to focus a work on something small and seemingly insignificant — we are surrounded by so much wonder and beauty and we often forget to pay it any mind — Georgia painting huge gorgeous abstractions based on the surface of a rock, or a bone, or a flower or a row of clouds is a perfect example of really appreciating your everyday surroundings, whatever they may be.
Todd's synthesizers are right on his studio bookshelf.
Tell us a bit about your music?
When I'm not drawing, I'm usually making music. At this point I have two projects: Seamonster is my main outlet, which is poppy semi-electronic songs that I guess sound a bit like girl groups from the 1950s mixed with something like Kraftwerk, haha. Contemporary songwriters like Stephen Merritt (of the Magnetic Fields), Mark Mulcahy (Miracle Legion, Polaris), and Dean Wareham (Galaxie 500) are huge influences. I also recently have started releasing music under the name Oahu, which is quieter ambient electronic experiments in the vein of Brian Eno or someone like William Basinski. Oahu uses lots of synthesizers and tape loops and has no singing. Its good background music for reading.
What work of yours should an Illustoria parent read next?
Chance Operations: it's a collection of shorter experimental comics where I used chance operations (made famous by composer John Cage) and flipped coins to determine where images, colors, and text would go. It reads more like poems than a traditional narrative, and has a little essay explaining the process in more detail.
An interior page from Webb's Chance Operations
What work of yours should an Illustoria kiddo read next?
Tuesday Moon: it's the story of a girl named Tuesday who has a rotten day at school, and is paid a visit by the Mann (two n's) in the Moon. They go on an adventure in space together and the moon helps her realize maybe her day wasn't as rotten as she thought it was. Raina Telgemeier, author of Smile, said, "Tuesday Moon is charming, thoughtful, and full of the best kind of whimsy."
An interior page from Tuesday Moon
Who We Are: Claire Astrow
illustration by Beth Haidle
Name: Claire Astrow
Location: Oakland, CA
Profession: Publishing Assistant at Illustoria Magazine
Claire holding the first issue of Illustoria at Skylight Books in Los Angeles.
Favorite Artist/Illustrator: My favorite all time illustrators are Jillian Tamaki, Daniel Clowes, and Tove Jansson. Currently, I’m obsessed with Phoebe Wall and Joohee Yoon. In the more general ‘artist’ category the list is always growing and growing, but my true heroes are Chris Johanson, Philip Guston, and Hope Gangloff.
Best book you’ve read in the past year: Americanah by Chimamanda Ngozi Adichie
Kids book you could read every night: Tar Beach by Faith Ringgold was my absolute favorite when I was a kid. I would get lost in the imaginative collage illustrations and pretend that I had the same super powers as Cassie Lightfoot to fly around New York City and have fabulous roof top parties with my family.
Tar Beach by Faith Ringgold
Best memory of being a kid: My family used to have a weekend ritual of loading up our car with bags of bagels and heading out for a picnic at the Marina del Rey beach. The bagels would always get half covered in sand but we would eat them anyways. Afterwards my sister and I would put on gobs of protective gear and get rollerskating lessons my mom, who was a 90s rollerskating fanatic.
Favorite weekend activity: Going to concerts and shows in SF, going on hikes, eating delicious food out in the Mission or Oakland’s Chinatown.
Song Currently on repeat: Jennifer Lara-I am in Love (so groovy)
Favorite meal: Pad thai, green curry, and sticky mango rice please!!!
Last time you made something with your hands: An EP album cover I made for my friend’s band, Dream Boat.
Loose Tooth EP cover for Dream Boat, by Claire Astrow
Fun fact about you: If I was born a boy, I would have been named Honus (after Honus Wagner) and my twin sister Lilly would have been named Cleon (Cleon Jones). I often fantasize about what Honus Gozonsky's life would have been like. Would he be ultra cool? Would he cope with all the name bullying? Would we be friends? The world will never know...
Drawing I made for my dad in 2015, Honus Wagner on the left and Cleon Jones on the right.
Show your love with #loveillustoria
It's been such a joy to see readers of all ages enjoying their first issue of Illustoria. Whether you're reading our mag on the couch or in a hammock, with your kids or alone during morning coffee, snap a pic and share it with us! Tag us with the hashtag #loveillustoria to show your love, and see who else is behind our mag.
Creator Crush – Illustrator Edition
The First Warm Spring Day. Copyright © Phoebe Wahl 2015.
When I’m not painting, snacking, watching reruns of Curb Your Enthusiasm, or having the time of my life at Illustoria magazine, I spend my days surrounded by children’s books. Specifically, at Mr. Mopps’ Children’s Books, one of the finest bookstore establishments in the Bay Area (if not America, the World, Universe, etc). As an artist and lover of beautiful things, my favorite picture books often tend to be the ones with jaw dropping-ly cool illustrations (that is unless it’s The Book with No Pictures by B.J. Novak). So it’s with great joy that I share my current illustrator favorites with you. I’ve also included some really awesome up-and-coming artists who haven’t published a children’s book yet, but I really hope they one day do. I hope this list inspires you to visit your local bookstore and support these stellar artists.
1. Phoebe Wahl
Phoebe Wahl is my all time favorite illustrator at the moment. Working in various mix media from collage to watercolor and color pencil, all of Wahl’s creation are lush, whimsical, and filled with a love nature. The artist grew up in Washington and graduated from RISD in 2013 before plunging into the illustrator world. Her very first children’s book, Sonya’s Chicken’s is so wonderful-- I recommend it to everyone who comes into Mr.Mopps’. It tells the story of a young girl named Sonya who takes enormous pride in caring for her chickens. When one of her hens is killed by a neighborhood fox, Sonya learns an important lesson about the cycle of life and how to cope with loss. With gorgeously textured collage materials, rich colors, and folk inspired images, Sonya’s Chickens is a truly mesmerizing, heart warming tale you’ll want to reread again and again. It’s no wonder this book was the recipient of the Ezra Jack Keats award for new illustrators! I’m greatly anticipating Wahl’s next children’s book and whatever spectacular creation she spins up next. You can check out her work at http://www.phoebewahl.com/
Cover of Sonya's Chickens. Copyright © Phoebe Wahl. Published August 2015.
Interior page of Sonya's Chickens. Copyright © Phoebe Wahl. Published 2015.
2. Isabelle Arsenault
Isabelle Arsenault is a Canadian illustrator who has worked on over ten children’s books, each more wonderful than the next. Most recently, she illustrated Cloth Lullaby a tale of the life of world famous contemporary artist Louise Bourgeois, written by talented local author Amy Novesky. What I find stunning about Arsenault’s work is how she seamlessly integrates watercolor and pencil line work to create immersive, often extremely pattern-filled scenes.
Cover of Cloth Lullaby. Copyright © Words by Amy Novesky, Illustrated by Isabelle Arsenault. Published 2016.
Interior page of Cloth Lullaby. Copyright © Isabelle Arsenault. Published 2016.
Though her style has a sense of innocence and child-like wonder to it, Arsenault isn’t afraid of depicting a darker side. In her graphic novel Jane, the Fox, and Me Arsenault dramatic compositions and devilish character portrayal illustrate the anxiety and angst that we all go through as early teens. More of her work can be found at http://www.isabellearsenault.com/
Interior page of Jane, the Fox, and Me. Copyright © Isabelle Arsenault. Published 2013.
3. Esme Shapiro
Esme Shapiro’s work is delightful, fresh, and filled with curiosity. Similarly to Phoebe Wahl, Shapiro is a RISD grad who just published her first children’s book, Ooko. In this amusing tale, a fox named Ooko who has it all, except for a very best friend. So it goes off an adventure to find a companion but instead gets mistaken as an old lady’s dog. Filled with whimsy, flora, and fauna, Ooka is an easy favorite. Shapiro has many many more imaginative, Maria Kalman-esque pieces on her website http://esmeshapiro.com/
Cover of Ooko. Copyright © Esmé Shapiro. Published 2016.
Page of Ooko. Copyright © Esmé Shapiro. Published 2016.
4. Joohee Yoon
Joohee Yoon is a printmaker whose work never fails to amuse and inspire me. She has illustrated two children’s books, The Tiger Who Would Be King and Beastly Verse, as well as House Plant an art book about plants that outgrow their owners. You might also recognize her work as being a frequent feature in the New Yorker and New York Times. With wonderful overlapping colors and wonderful oversized cartoon characters, Yoon’s work overflows with vivacity and humor. If you’re as big of a fan as screen printing as I am, (or even if you’re not!) her illustrations will tickle you in all the right places. You can check out more of her striking work on her website http://jooheeyoon.com/index.html
Living Things interior spread. Copyright © JooHee Yoon.
Interior page of The Tiger Who Would Be King. Copyright © JooHee Yoon. Published 2015.
Interior Page of Beastly Verse. Copyright © JooHee Yoon. Published 2015.
5. Sally Nixon
Sally Nixon, an illustrator working from Little Rock, Arkansas is one of the raddest artists around. Though she hasn’t come out with any children’s books yet (I hope she will soon!), she’s an honorable mention on this list because she’s without a doubt my creator crush. Nixon lovingly depicts the mundane moments in an average girl’s life, like eating late night snacks of chocolate cake, brushing your teeth in the shower, scrolling through instagram, or simply sitting on the toilet. By giving these often overlooked moments extra attention with delicate marker coloring and detailed penmanship, Nixon makes the everyday special. Her illustrations have a feeling of voyeurism, as if for spectators to see what women do when no one’s watching. At the same time, the contemplative boredom Nixon depicts makes her characters so relatable and well loved. Visit her website at http://sally-nixon.squarespace.com/.
Copyright © Sally Nixon.
Copyright © Sally Nixon.
Copyright © Sally Nixon.
Claire Astrow is a publishing assistant at Illustoria and a recent grad from UC Berkeley as an Art Practice major. Check out her bio here and her illustrated work at claireastrow.com.
ILLUSTORIA Launch Party
Come join us to celebrate the launch of ILLUSTORIA!
Get your hands on our first issue! Meet the staff, color and craft, clink some glasses. Free goodie bags for first 50 kids, so come early. Enjoy snacks, a free photo booth, a chance to win a raffle prize, plus readings by Illustoria's art director, Elizabeth Haidle, and a fave local author, Amy Novesky. We look forward to growing our community of artists, writers, makers, educators, librarians, retailers, and friends--so come join!
When: Saturday, September 17, 2016 from 2:00 PM to 5:00 PM (PDT) / activities + bubbles + snacks throughout / talks + readings at 3pm / raffle prize drawing at 4pm
Where: Minted Local - 222 Grant Ave, San Francisco, CA 94108
Please RSVP to let us know you will be coming.
Many thanks to our amazing event sponsors, Minted & Sakura of America:
FAQs
Can I invite friends?
Yes! We encourage you to spread the news to all your creative friends and their creative kids.
What activities can we expect for kids?
There will be coloring and crafts, a tattoo station, a free photo booth, and readings from our premiere issue.
Will we be able to purchase issue 1?
Yes! We'll be selling our first issue and you can also purchase a discounted subscription to the magazine.
What are my transport/parking options getting to the event?
Minted Local is just a 1-minute walk from the White House Garage lot and a 4-minute walk from the Montgomery Street BART station.
Where can I contact the organizer with any questions?
Contact hello@illustoria.com with any questions or to RSVP for a large party.
Jules of 7-Imp reviews ILLUSTORIA on Kirkus
Read the full feature on Illustoria on Kirkus Reviews.
I have admired Julie Danielson from afar for a very long time. Many of you likely know her as "Jules" from her amazing blog Seven Impossible Things Before Breakfast, which is a goldmine of inspiring, eye-opening interviews with today's most beloved children's books authors and illustrators about their work and the creative process. I was so excited (and a little nervous) to hear that she was interested in reviewing Illustoria on Kirkus Reviews, and simply overjoyed to know that she gives Illustoria her thumbs up. Jules gets right to the heart of why I started the magazine, and how utterly gratifying it is to share a love of books and reading with kids. Read the review, and read Illustoria!
We Heart Sakura
Who doesn't love a maze?! But with a selection of colorful Gelly Roll Pens at our side, doodling and writing takes on another level of playful pleasure. Photo © Melissa Kaseman
When Michaela Yee at Sakura of America heard about us through a Facebook post, she connected with us right away. Aside from the fact that we have an amazing friend (Patricia Wakida of Wasabi Press) in common--one of those connectors of people who attracts artistic, talented, energetic, generous souls into her life--we both knew right away that Sakura and ILLUSTORIA were going to get along like playground pals at recess.
Mark working on the Archidoodle activity for issue 1, with his trusty Micron Pens of course.
While Sakura as a company is nearing its centennial and ILLUSTORIA is just a newborn pup, we have a lot in common. We believe in quality materials, access to artistic expression for all, and keeping creativity alive in both grownups and little ones. I must admit, as the new kid on the block I was already smitten with everything that Sakura represented. Art supplies are one of those pleasures that need not be guilty! Micron Pens are a staple in our house, with my architect-maker husband constantly sketching with his number 01s and 02s and on up the spectrum. The Pigma Sensei Pens are never far out of reach of my 10-year-old comic artist in the making, and my youngest can't get enough of his collection of Gelly Roll Pens.
Paper and ink are so important to me as a reader and as a publisher. I made sure to test out our uncoated interior stock for maximum drawability before we hit the press. The Gelly Roll Pens truly glide smooth as jelly on the pages of our mag, and the ink dries beautifully too--so no unsightly smudging when you flip the page! Photo © Melissa Kaseman
We pretty much as a family tote them around to every and all long car rides and dinners out. I personally use a selection of all the above to capture my wandering thoughts and doodles. There's really something so satisfying about putting not just pen to paper but really lovely ink that glides oh-so smoothly and beautifully. The words and illustrations somehow look more intelligent and attractive on the page. Really, it does!
A selection of colorful Gelly Roll Pens on our table beckons the creative (and silly!) spirit in all of us.
For Sakura, then, to see this new fledgling indie press and believe in us from the start--with no track record to show of but a lot of heart, enthusiasm, a dedicated team of contributors and a mission to inspire artistic expression, they proved to me that they are true supporters of the creativity cause. Their motto celebrates the "Power To Express" and we at ILLUSTORIA couldn't agree more. May we all tap into our own artistic expression and find the tools that work best for us individually, for our own daily creative practices.
A very hearty thanks to our issue 1 sponsor, Sakura of America, for your support of us and your dedication to creative expression in all ages!
Creator Crush: Cece Bell!
When the book EL DEAFO begins, Cece is 4. When it ends, she is about 10 or 11. Cece used these photos to help "age" the bunny version of herself as the book progresses. Photos and art © Cece Bell.
I first heard the adorable name "Cece Bell" spoken of while working as an editor at Lucasfilm. At the time, I was co-editing Tom Angleberger’s Origami Yoda series. I’ll never forget Tom visiting our offices and gifting me an origami R2-D2 that he folded himself. There were many perks of working at Lucasfilm, and receiving an origami Star Wars character by Tom in all his stookiness was most definitely, geekishly one of them. But I had no idea that I would soon meet Tom’s wife, Cece Bell, and be blown away by her own amazing work as a children’s book author and illustrator. I met Cece only briefly at a BEA in New York a couple years ago, where she was signing galleys of her book El Deafo. The booth was crowded with Cece fans and the galleys were quickly disappearing, but I was fortunate to snatch one up.
Illustration © 2014 by Cece Bell; Design by Caitlin Keegan and Chad W. Beckerman. Published by Amulet Books, an imprint of Abrams.
When I returned home to California, I couldn't wait to get El Deafo into the hands of my eight-year-old daughter. As I predicted, she gulped down the book in one sitting—meaning she did come up for air several times to point out some particularly hilarious excerpt from the book. (“Mom—look down your shirt and spell ‘attic’!”) The rest of the time she stayed quietly and contemplatively behind closed doors, unwilling to pull her eyes from the page—just as her mom did (sometimes teary-eyed with sadness sometimes teary-eyed with laughter) on that plane ride back to Oakland. When months later she and I discovered El Deafo in all its full-color, award-winning glory at the bookstore, we were overjoyed by its brilliance. It didn't occur to us that we had been missing anything at all in the uncolored proof.
When Cece's character can't hear anything, the speech balloons are empty. Art © Cece Bell.
El Deafo is a phenomenal graphic novel memoir based on Cece’s childhood experiences with hearing loss and hearing aids. It also chronicles her quest to find true friendship. The graphic novel format is a perfect medium for Cece's story, where pictures and words (in some cases, the lack of words) powerfully demonstrate what her character is experiencing.
The elaborate Phonic Ear hearing aid and microphone set-up had Cece feeling like a superhero with superpowers! But most of the time she just felt like a confused kid. Was she deaf? And what did that mean? Art © Cece Bell.
Read Cece’s firsthand account on the making of El Deafo in our premiere issue and learn about her creative process as an artist and writer. In the meantime, here's an extended version of our Q&A with Cece.
Where did you grow up? Where do you live now?
I grew up in a little city called Salem, in the southwestern part of Virginia. Now I live in an old church just a half-an-hour away, but more in the mountains (and therefore, in the boonies!).
What were you like as a kid?
I was driven to do well and pushed myself hard. I wanted people to think of me as “that smart girl in our class” instead of as “that deaf girl in our class.” I loved making people laugh, especially my older siblings. My sense of humor veered toward the absurdist...and the naughty!
What were some of your favorite childhood books?
Our Animal Friends of Maple Hill Farm by the Provensens
The Meanest Squirrel I Ever Met by Gene Zion and Margaret Bloy Graham
The Snowy Day by Ezra Jack Keats
Ed Emberley’s drawing books
Arnold Lobel's Frog and Toad series
Judy Blume's books
Beverly Cleary's books
The Secret Garden by Frances Hodgson Burnett
The Little House books by Laura Ingalls Wilder
Caddie Woodlawn by Carol Ryrie Brink
When did you know you wanted to be an artist and writer?
I started to figure the art stuff out in college. I had always loved drawing, but never really saw a career in it until I saw other kids making a go of it. As to the writing, no one would hire me to illustrate their children’s books, so I realized I had to write my own books and make my own path.
Who or what inspires you?
My husband, author/illustrator Tom Angleberger, is a huge source of inspiration. He's so encouraging...and he's so good, which triggers my competitive reflexes to be better and to make more stuff.
When do you feel your most creative?
In the morning, when the house is quiet and nothing has happened yet.
Do you have a favorite type of pen, or brush, or paper for drawing with?
I like lots of media and have to admit that I love drawing on my Wacom Cintiq. I love to draw LINES so simple pen-and-ink is a favorite. Gouache! Watercolors! But no oil paints, ick. If I could make a book with illustrations made of felt and colored thread, I'd do it. Love that stuff.
What advice would you share with young aspiring artists?
If you aren't enjoying it, don't do it!
Thank you, Cece, for your words of wisdom and for sharing El Deafo with us!
Who We Are: Genny McAuley
illustration by Agnes Lee
Name: Genny McAuley
Location: San Francisco, California
Profession: Book Peddler at Chronicle Books & florist
Genny with Grumpy Cat
Favorite artist/illustrator: Jon Stich & Oliver Jeffers
Best book you've read in the past year: The Keepers of the House by Shirley Ann Grau
Kids' book you could read every night: Weird Parents by Audrey Wood or Bears on Chairs by Shirley Parenteau
Best memory of being a kid: Going on road trips with my family. One time, we all went camping in Yosemite and after the first night, my mom and I decided we were too cold/the ground was no fun to sleep on so we left the boys in the woods and drove to my grandmother's house for the rest of the long weekend. I like camping now, but it was fun to fly by the seat of our pants and surprise my grandma with a visit from her girls!
Favorite weekend activity: Weeding the garden with my 18-month old nephew
Song currently on repeat: (this is embarassing) "Sorry" by Justin Beiber and (this isn't so embarassing) "Standing In the Shadow of Love" by The Four Tops
Genny dressed as an 80s hip hop cat (duh)
Favorite meal: A giant nicoise salad and chocolate coconut ice cream for dessert
Last time you made something with your hands: Yesterday! I put together many bouquets and hand-wrote notes for their recipients
Fun fact about you: My left eyebrow was born turning down at the end--it's grown up that way, too, and everything turned out all right!
Making a Magazine: Inside Issue 1
Snapshot of our Issue 1 Contents
Some of you have been asking about what you can expect to find in our premiere issue. After some months of feeling like an overprotective mama bear guarding her treasured babes, I'm finally ready to let these cubs roam just a tiny bit away from their cave.
In issue 1 you'll find interviews with Aaron Becker, Caldecott Honor award-winning author/illustrator of Journey; Newbery and Eisner award-winning graphic novelist Cece Bell; and chef Rayneil De Guzman of Ramen Shop Oakland. You'll read original essays by artists including the celebrated singer, violinist and master whistler Andrew Bird. You'll also discover original comics, illustrations, and stories by a list of swoon-worthy contributors including Lark Pien, David Goldin, Zack Soto, Laurel Snyder, Molly Maeda, Martin Cendreda, Andrew Jaffe, Katherine Tsina Bird, Zack Giallongo, Lisa Maloof, Leela Corman, Thien Pham, Teri Sloat, Brave the Woods and more. With activities, book reviews, music recommendations and a recipe to boot, kids and grownups are sure to find inspiration in these packed 64 pages of joyful visual storytelling and creative expression.
It's impossible to choose favorites, but I'm quite proud to be premiering Elizabeth Haidle's Literary Giants as Kids series, with the first of this 2-page Docu-comix featuring Maya Angelou and her remarkable story from silenced child to internationally renowned poet. I'm also especially thrilled to be sharing Cece Bell's story about the making of her graphic novel memoir, El Deafo, with an audience of young readers who will surely be as moved and inspired by Cece's making-of story as they are of her unforgettable, brilliant book.
Get ready: in just a couple months, these cubs will be off and running, roaming their way into your city, town, and (if you subscribe) mailbox. For now, I hope our issue 1 contents give you a sense of the fresh, new ideas we've been brewing up here at ILLUSTORIA and entices you to join us!
Who We Are: Marc Weidenbaum
illustration by Agnes Lee
Name:
Marc Weidenbaum
Location:
The Richmond District, San Francisco, California
Profession:
writer/editor
Favorite artist/illustrator:
That's a tough call. I'm purposefully only listing here the names of people I've never worked with. For superhero comics it's been a tight race between Frank Quitely and Chris Bachalo for a long time, with David Aja and Adrian Alphona also prominently in the mix.
Chris Bachalo gets some young X-Men into surreal trouble.
In a more "literary comics" realm, right now I'm pretty fixated on Jillian Tamaki and Jason Shiga — Shiga especially as a visual-narrative thinker. Honestly, there are so many great artists working these days, I'd have a hard time keeping this list to under 50 names. In manga, I spend too much time lost in the work of Jiro Taniguchi and Yuichi Yokoyama. There's are so many I'd put as these folks' equals. We live in a Golden Age — oh, Golden Age is taken, so make that Platinum Age — of insanely fluid, original, varied comics art.
And speaking of surreal, here's a very dreamy image by Jillian Tamaki.
Best book you've read in the past year:
I don't think I've super-loved any of the books I've read in the past year. The best is probably Seveneves by Neal Stephenson. Starts off with a planet-wide catastrophe, and then speeds into the future.
Kids book you could read every night:
A Summery Saturday Morning by Margaret Mahy. Not all rhyming books are created equally. Some just rhyme, more as a matter of course than out of some sort of artistic purpose. Some rhyming books, as well, are more musical than others. This one inspires singing as much as reading. We've got a good little faux calypso (faulypso?) thing going with this household favorite.
Best memory of being a kid:
I grew up in the suburbs of New York City, out on Long Island. My favorite memory is something my parents used to do with us a lot, which was to go to Manhattan where we'd visit art galleries during the daytime and then head at night to Chinatown for dinner, usually Sichuan food. I've pretty much constructed my adult life so it takes my childhood memory and makes it a daily reality: a mix of artistic pursuits + spicy food. We also camped a lot when I was a kid, which is where this throwback photo of me originated:
Maybe this is from the summer when a Crater Lake ranger taught me the word "aesthetic."
Favorite weekend activity:
A packed day with my five-year-old, hitting museums and playgrounds, doing everything in the city by bus and foot.
Song currently on repeat:
"Saddest Continent on Earth" by Nonkeen (a band featuring keyboardist Nils Frahm) from a recent album called The Gamble.
Favorite meal:
If I have to choose one, dim sum.
Last time you made something with your hands:
Does it count that I've been constructing a modular synthesizer for the past year or so? Probably not. Frankly, I don't do this enough. I need to learn to solder.
You'd be amazed how much fun a 5-year-old has with these bleeps and bloops.
Fun fact about you:
As of this summer I will have lived in the Richmond District of San Francisco for 20 years (not counting the four I lived in New Orleans, from 1999-2003). I've lived in three homes here, each one closer and closer to the ocean.
Children's Book Week Roundup
Children’s Book Week is 97 years old this year, and ILLUSTORIA is brand spanking new! But the nice thing about children’s books is that they bring together the young and the old, the new and the nearly-forgotten. So I thought I might take a moment and talk about a few of my favorite new and upcoming picture books, and also some older books that those titles bring to mind.
The Airplane Book, by Lisa Brown
What Do People Do All Day?, by Richard Scarry
Remember the joy of being a kid, sprawled on the floor for hours, staring at Richard Scarry books? They gave me the sense that if I just stared long enough, I’d totally understand the world, with all its various details and motions and people and parts. Well, The Airport Book by Lisa Brown gives me that very same sense—that if I read it again and again, I might genuinely comprehend all the details and inner workings of the airport. (And let’s be honest—kids LOVE airports.)
When Green Becomes Tomatoes, by Julie Fogliano; illustrated by Julie Morstad
A Child’s Garden of Verses, by Robert Louis Stephenson; illustrated by Tasha Tudor
I can still recite the poems I read in A Child’s Garden of Verses. In fact, I still probably mumble "The Swing" at least once a month, whenever I walk past a playground. And though the subjects here are different—Julie Fogliano’s new poems are all about the new buds and cold snow and falling leaves of the four seasons—I can’t help but wonder if kids today won’t be mumbling them in a few decades. Julie Morstad’s pictures are poetry too, and a perfect match for the grace and natural delicacy of When Green Becomes Tomatoes.
A Hungry Lion, or A Dwindling Assortment of Animals, Lucy Ruth Cummins
Pierre: A Cautionary Tale in Five Chapters and a Prologue, by Maurice Sendak
These two books are very different, but I can't ever read about a hungry lion without remembering Sendak's Pierre. Both books marry sweetness and darkness, and both books end up in a slightly different place than readers might at first expect. There's also a generally classic feel to Lucy Ruth Cummins' art, and the book's design. I intend to give A Hungry Lion as a baby gift, as I've often given Pierre. Children need a little healthy fear in their lives.
Good Night Owl, by Greg Pizzoli
Owl at Home, by Arnold Lobel
I dare any fan of Arnold Lobel to stare at the cover of Good Night Owl, and not immediately think of another owl, tucked into bed.
From Owl at Home, by Arnold Lobel
Greg Pizzoli must have known this, and I admire his chutzpah. In fact, the two books are very different. Pizzoli’s story of an owl who can’t fall asleep because of a mysterious noise doesn’t offer quite the melancholy of Arnold Lobel’s tearwater tea in Owl at Home, but Good Night Owl is a wonderful book for early readers, and will make a perfect bedtime story for a jillion kids who can’t (or don’t want to) sleep.
This Is Not a Picture Book, by Sergio Ruzzier
The Wedding Procession of the Rag Doll and the Broom Handle and Who Was in It, by Carl Sandburg; illustrations by Harriet Pincus
I can’t exactly put my finger on why Sergio Ruzzier’s new book, This Is Not a Picture Book, reminds me of The Wedding Procession of the Rag Doll and the Broom Handle and Who Was in It, an odd picture book from my youth. But I love them both. In Ruzzier’s tale, a funny looking duck finds a book with no pictures, but then discovers how the experience of reading can conjure vivid images all the same. The Sandburg book is a strange tale of two household objects getting married, and really, couldn’t be more different. Yet—there’s something in the off-kilter landscapes Ruzzier creates, and the slightly surreal creatures, that leaves me feeling similarly (and wonderfully) discombobulated.
LAUREL SNYDER is the author of many award-winning novels and picture books for children and a mom to two boys. Her most recent titles include Swan: The Life and Dance of Anna Pavlova, illustrated by Julie Morstad, and Seven Stories Up. Visit her at laurelsnyder.com.
Process: Designing ILLUSTORIA's First Cover
Introducing...our cover for the premiere issue of ILLUSTORIA!
After a long cover design process during which we conceptualized, developed, reiterated and debated for many months, we had that "A-ha!" moment when we saw this version. We think it's contemporary and fresh with a DIY feel that speaks to who we are: a totally new kind of magazine for kids & grownups.
As we worked on our cover, we asked ourselves: how do we spark the curiosity and interest of a 9-year-old and his or her parent? Will artists and writers find camaraderie? Will teachers and librarians see value? How do we stand out from the crowd with a single image and just a few words?
It was a real identity challenge and pushed us to make an authentic statement about who we are and what we value through pictures and words—which is what our magazine is all about, after all.
For those who want to get beneath the surface, here’s a behind-the-scenes look at the making of our very first cover.
Step 1: Settle on a logo!
Our very first logo, which we still love and use sometimes.
This is the logo we were very happy with for quite some time. Interestingly, when we applied it to a mock-up cover we learned that what worked on stationary and business cards felt out of sync with our visual aesthetics, which had evolved over almost two years of incubation and development.
We wanted our logo to show off a DIY attitude and be, as one of our team members put it, “perfectly imperfect.” Our aim was to not stray too far off course from the original which, as mentioned, we were still smitten with.
Logo variant #1
Logo variant #2
Logo variant #3...which we really liked.
We finally settled on a design close to the more understated original but with a bit of an edge.
Final logo. We opted for the simplicity of b & w + red.
Step 2: Cover art!
We went through several really strong cover mockups that were quite beautiful. But beauty isn’t everything and we needed to make an instant connection on an emotional level too. That happens through tone, mood and an original voice which can be really hard to pinpoint. We wanted to say to our readers-to-be, “This is good stuff. We have something unique to offer you. Look and linger a while.” Even, “You and I—we’re gonna become quick friends, I can tell.”
The experiment that inspired our cover art.
It's strange how you sometimes find inspiration--or rather, it jumps at you--when you least expect it to. Our creative director, Elizabeth Haidle, was working on an ILLUSTORIA gift card. Out of convenience she used an existing piece of art to create a placeholder fake cover, meaning to swap it out later. But seeing the image and the logo together…something immediately clicked for us. A happy, happy accident.
I asked Beth to illustrate a young reader in the same pose, perhaps with a book in her hands. Within a day she came back with several cover options that instantly said to us, “Watch out, world—there’s a new kid (err, magazine) in town!”
These were gorgeous though I'm sad to say we ended up nixing the egg being laid in midair!
We experimented with a colored background and hand lettering. Along the way we corrected the trim size, which was off in the first iterations. See how minor details take time to finesse?!
Step 3: Integrating text and art
We experimented with showcasing our featured articles through words and pictures—sometimes only pictures. A high priority for us, as a magazine that celebrates visual storytelling, was to integrate the text callouts with the cover art in a way that worked together seamlessly. I didn’t want the text to feel secondary, and we certainly didn’t want the art to get cluttered by too much editorial content. It was important for the callouts to not be dry and overly informative. They needed to engage and appeal to both kids and grownups.
As much as we adored the thumbnail images, they distracted some from the simplicity and impact of our main illustration. It was a tough call, but ultimately the word balloons won out. We continued to futz around with the typefaces and hand lettering and even corrected a typo that had (admittedly) been overlooked for weeks, until we settled on...our winning cover!
Step 4: Make it look effortless
Our final cover
So get to it and spread the word! Order and subscribe to ILLUSTORIA and ask your local bookstore or shop about stocking it. You won’t be disappointed by all the good stuff in the packed 64 pages of each issue. We're just scratching the surface of what may become a wonderful, lasting friendship with all of you: our coveted readers-to-be.