Illustoria is a print magazine for creative kids & their grownups. We celebrate visual storytelling, makers and DIY culture through stories, art, comics, interviews, crafts and activities. Our high-quality, tri-annual publication is geared toward readers ages 612 and the young at heart. Read about The Illustoria Story here

Joanne Meiyi Chan is the founder and editor-in-chief of Illustoria. She formerly worked as a children's book editor at Lucasfilm/Disney Publishing Worldwide and Tricycle Press/Random House Books for Young Readers. Before that she hand-sold kids' books at Bank Street Bookstore in NYC. She is the mom of three rad-crazy-incredible kids who seem to come straight out of a fantastical wonderland. Contact her here

Mark Rogero is the co-founder of Illustoria. He brings his expertise in making beautiful things and making things beautiful to every aspect of this publication. Oh, and he's also the founder and principal of Concreteworks, a design and fabrication studio based in Oakland. 

Elizabeth Haidle is the creative director of Illustoria. Past experience with illustration & design ranges from book publishing to concept work for animation. She enjoys designing color palettes on her breakfast plate in the mornings, where she brainstorms ideas with her son about their collaborative comic strip: 'Kung-Phooey'. Visit her at

Claire Astrow is a publishing assistant at Illustoria. A recent grad from UC Berkeley as an Art Practice major, she adores screen-printing and painting canvases three times her size. You can often find her sipping coffee at Mama’s Royal Cafe in Oakland, behind the counter at Mr.Mopps’ Children’s Books in North Berkeley, or daydreaming in a cozy, sun soaked hammock. She’s inspired by hand painted street signs, it’s its, and whatever’s on at the Berkeley Art Museum & Pacific Film Archive. View her work at


Advisory Team: 

Genevieve McAuley lives and plays in San Francisco with her illustrator boyfriend and their calico cat. She's inspired by children's willingness to make-believe, giggle, and ask questions. Growing up, her favorite picture book was Weird Parents by Audrey Wood, which of course, is a reflection of her own wonderfully weird parents. After long days of working at Chronicle Books she relaxes by tidying her apartment and designing new floral arrangements. Happiness is a clean living room with a vase full of dahlias next to a new book.


Abigail Samoun was an in-house children's book editor for over ten years, working on a wide range of projects, from board books to young adult novels. Her books received such honors as the CCBC Charlotte Zolotow award, the New York Public Library Ezra Jack Keats award, and the Pura Belpre. In 2011, Abigail made the transition from editing to agenting, co-founding Red Fox Literary. She is the author of three children's books, What's in Your Purse? (Chronicle Books), How Gator says Good-bye and How Hippo Says Hello (Sterling Publishing). Some of her favorite books from childhood are The Secret Garden, Ozma of Oz, Tales of a Fourth Grade Nothing, and the Anastasia books by Lois Lowry.

Patricia Wakida is a writer, artist, and bibliophile. She has served as project director for dozens of other publications on California art, culture, and history and has edited several books: Only What We Could Carry: The Japanese American Internment Experience, and Unfinished Message: the collected works of Toshio Mori, and most recently, LAtitudes: An Angeleno's Atlas. Patricia has worked as an apprentice papermaker in Gifu, Japan; she maintains her own linoleum block and letterpress business under the Wasabi Press imprint. 

Hannah deBree is the founder of Brief Book Reviews. Prior to becoming a mom, she was the pop culture, music, humor, and stationery marketing manager at Chronicle Books. Before entering the publishing world, she was a bookseller at Diesel in Oakland, the indie bookstore where she met her husband and where they still buy their books to this day. 




Max La Rivière-Hedrick is the lead strategist for Illustoria. He is the principal of futureprüf, a digital agency that builds things for the web, helps companies communicate and grow, and designs thoughtful user experiences. He advises on branding, business strategy, and communication. He has prior experience in publishing, writing, photography, and styling.  

Alexandra Rose Franco is a strategist for Illustoria. She brings her experience as digital producer for futureprüf. She is also the owner and designer of Rito-ito, a design studio that builds experiences through florals, scent, and objects. She lives in Mill Valley with her partner, Max, and their three black-and-white dogs.