the ILLUSTORIA team 5/23/17 the ILLUSTORIA team 5/23/17

Heath Newsstand Launch Party

Get out your party hats and come celebrate with us on June 3rd, 2017 for the launch of Heath Newsstand, a new gorgeously curated space of printed publications at Heath Ceramics! From 10 AM–1 PM, we'll be hosting a craft table where kiddos & grownups alike can color, write, and make their very own books and zines. While you create, there will be delicious pastries provided by Tartine Manufactory and free juice samples from the Juice Shop truck. But wait there's more—we'll be giving away adorable limited-edition pins, stickers, temporary tattoos and postcards. What could be more delightful?

In addition to crafts, we'll be showing off our newly released Issue 4: The Grow Issue along with our past issues 1–3.

After you've crafted to your heart's content, stick around to meet contributors from other local publications:

2–4 PM: Meet the team behind the National Magazine Award-winning publication The California Sunday Magazine. Full of ambitious true features and cinematic photography from across California, the West, Asia, and Latin America. Chat with Leo Jung, Creative Director, and Jacqueline Bates, Photography Director. And, don’t miss the free samples from San Francisco-based Original Grahams, graham crackers with quite the underground following in the city.

5–7 PM: Franchise will be presenting their newest issue and limited-edition print giveaways. It’s a global basketball print-only magazine full of vibrant photography, illustrations, interviews with designers and players, and covers locations from LA to Ghana. We’ll have beer from our friends at Fort Point Brewery along with bread and cheese from Tartine.

Heath Newsstand is a democratic space for the local community and visitors alike, with a wide range of topics to explore: international design publications, hard-to-find printed matter from far-off cultures, food and lifestyle magazines, and your favorite daily newspapers. There’s also a sweet selection of classic candy, snacks, cold drinks, cards from our favorite printers, and flowers from La Fleuriste. Plus, bags and accessories from Heath Sews, perfect for work and travel.

For more information about the event, check out: http://mailchi.mp/heathceramics/youre-invited-heath-newsstand-grand-opening?e=94d3664172

What: Heath Newsstand Launch Party -- ILLUSTORIA DIY bookmaking & crafts

When: June 3rd, 2017

Time: We'll be there 10–1 PM, but the festivities continue until 7 PM!

Where: Heath Ceramics, 2900 18th Street
San Francisco, CA 94110

RSVP here.

See you there!

Martin Cendreda 5/21/17 Martin Cendreda 5/21/17

Making a picture book: An Apple and An Adventure

An Apple and An Adventure comes out in June 2017. Win a signed copy + original art by Martin Cendreda here! — *An Apple and An Adventure* comes out in June 2017. Win a signed copy + original art by Martin Cendreda here!

Today, guest blogger Martin Cendreda, illustrator, animator, comic book maker, and author, shares with us a behind-the-scenes look at the inspiration behind and the making of his latest picture book, An Apple and An Adventure. Win a signed copy of his book and an original print by Martin by entering our drawing contest.

Without further ado, here's Martin!

This was one of the earliest drawings of the cave girl and her triceratops pal. I added the text sometime later, when I decided I wanted to make a self-published zine using them as the main characters. When I first drew them, I was thinking of making a comic, but at the time, my kids were learning how to read. Consequently, I was reading a lot to them, and vice versa, so I thought why not make it a kids zine (the book thing came later) My friend John has a risograph machine, which is like a fancy color printer, and he agreed to help me print the zines. My friend Dave owns a comic book, The Secret Headquarters, here in LA and he could sell them there. Perfect!

These are 3 books that were huge inspirations to me, when I started. TOP: The Wonderful Egg by Dahlov Ipcar, bottom left: Moke and Poki in the Rain Forest by Mamoru Fuani, bottom right: Destined for Dizziness by Souther Salazar. Dahlov Ipcar is one of my all time favorites! Sadly, she died a few months at age 99. She was working right up until her last day, one of the hardest working artists around.

I made little booklets from regular old copy paper (folded over, stapled through the middle, then cut in half). In them, I would write a whole bunch of alliterative sentences using the letters of the alphabet. Then I would sketch out scenes to match them. I would do these sketches at a cafe for 30 minutes before work started. It was my favorite time of day, just drawing and drinking coffee. Nothing better!

Once I settle on the dimensions of the zine. I made a mock-up from sheets of 8.5 x 11” paper folded in half and stapled. I would re-sketch my initial sketch ideas to fit this format, then cut and paste them into the mock-up. This mock up gave me a rough idea of what the finished zine might look like. It also gave me a chance to edit words and/or pictures that I wasn’t happy with. This part was really messy but so much fun, cutting, pasting, taping things into a little booklet.

Computers. Once the mock up was done, I scanned it into the computer, page by page. Then I would clean up the sketches a little more in Photoshop. Then I would draw clean lines over that. I use a Cintiq, which is special monitor that you can draw with. Once the linework was done, I then colored each drawing in photoshop.

I then printed out the images on John’s risograph machine, using my old mock-up to determine which images go on which side of the paper. Then I took all those print outs to a copy place where they assembled them into booklets, stapled them, and trimmed them down to the final dimension. And voila, zines!

Matt Gagnon, Editor in Chief over at Boom, bought the zine version at Secret Headquarters. He liked it so much, he offered to re-publish it in a nicer, hard-cover edition. How could I say no! All the artwork was mostly done, all I had to do was clean up the lettering, draw some endpapers, and add some things to the cover. Here are some pics comparing the zine version to the book version.

More images of the final book!

We hope you enjoyed reading about Martin's process in creating An Apple and An Adventure, from inspiration to sketching, zine-making, and printed hardcover picture book! Don't forget to enter our drawing contest to win this book and an original piece of art by Martin.

the ILLUSTORIA team 5/20/17 the ILLUSTORIA team 5/20/17

Oakland Book Festival 2017

Don't miss the Oakland Book Festival this Sunday, May 21st, 2017, from 11am–6pm! ILLUSTORIA will be there with plenty of magazines--including the just-out issue 4: The Grow Issue -- and lotsa swag including temp tattoos, stickers, coloring pages, and pins. We'll be at booth 22 in the kids' activity area, where you and your creative little ones can color, craft, make zines and create your own custom bookmarks with us. Meet Joanne and Mark, the publisher and co-founders of Illustoria and craft and chat kids' lit with our team. We would love to meet you!

Check out the impressive list of authors at this not-to-be-missed annual event for literary lovers in the heart of downtown Oakland: